Tag: branding

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Redesign of bright stamps for Chinese market 

Researcher: Lin Fu
Involvement: Research advisor (chair: Prof. Dr. Jan Schoormans)
Research conducted in collaboration with IceMobile (Amsterdam, the Netherlands)
Publication:

  • Fu. L. (2015). Redesign of Bright Stamps for Chinese Market. Delft: Delft University of Technology.

The project was conducted in collaboration with IceMobile to investigate opportunities of using a digital stamp-based loyalty program in China. The stamp-based loyalty program is one of the basic and mostly used loyalty program types in Europe. With the popularity of smartphones, digital stamp program has become a new trend in loyalty marketing industry. The research focuses on the characteristics of Chinese consumers’ shopping behavior and shopping experience in supermarkets, and the determinants of a loyalty relationship between customers and retailers. A model of building loyalty relationship between a Chinese consumer and a retailer was proposed, based on which an app “easy sharing and early bird discount” was developed. The app intends to stimulate a sense of belongingness and engagement by making the experience social and vibrant. The app enables customers to share digital stamps through QR code scanning and offers a dynamic discount for customers by which they can redeem earlier with fewer stamps in limited time periods.

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User interface and interaction design guide for Wacom Bamboo Dock and Apps

Research conducted in collaboration with WACOM (Krefeld, Germany)

How can we develop a software that enriches users’ experiences by integrating pen-oriented interactions? WACOM interaction guide was developed to support designers and developers to create interactions and user interface of Bamboo Apps that leverage the use of a stylus. The focus of the guide was to help them:

  1. understand a set of supported pen interactions and the associated usages,
  2. implement and maintain a cohesive and consistent visual communication for Bamboo Dock and Apps,
  3. evaluate an App in terms of the quality of user interface and interaction design, and
  4. promote an end-user to have a strong association with brand awareness.

The guide discusses the brand image of Bamboo and how the Bamboo Dock Apps were conceptualized to be in line with the brand expression of Bamboo: playful and creative. Through a series of demonstrations, it shows the supported pen-interaction types, the differentiated aspects of pen-based input methods, and the general recommendations for designing interactions. In addition, user interface templates were proposed to help designers and developers create Apps that maintain the consistent look. The templates include basic icons and common control components, screen transitions, and animation effects.