Tag: gamification

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Playing with paintings to enhance museum experiences in Mauritshuis

Researcher: HungChu Shih
Involvement: Research advisor (chair: Dr. Arnold P. O. S. Vermeeren)
Research conducted in collaboration with Mauritshuis Museum and Kiss the Frog (Delft, the Netherlands)
Publication:

  • Vermeeren, A. P. O. S., Shih, H., van der Lan., Calvi, L., Yoon, J., Keller, I. (2018) Designing trajectories of experience: In museums, around museums, or including museums. In: Vermeeren, A. P. O. S., Calvi, L., & Sabiescu, A. (Ed.). Museum experience design: Crowds, ecosystems and novel technologies (pp. 301-323). Springer international publishing. Download
  • Shih, H., Yoon, J., & Vermeeren, A. P. O. S. (2016). Positive emotions for inciting behavior: Playing with paintings to enhance museum experiences (pp. 222–230). Presented at the 10th International Conference on Design and Emotion – Celebration and Contemplation, Amsterdam, the Netherlands. Download
  • Vermeeren, A. P. O. S., Shih, H., & Yoon, J. (2016). Design for experiences beyond the museum: Classical paintings as an introduction to modern culture. Presented at the CHI ’16 workshop. Download

One of the current trends in the function of museums is the change from a single museum to connected museums or museums as part of large institutional ecosystems. In terms of designing for experiences, this trend implies that one no longer only designs for visitors’ experiences before, during and after museum visits, but that one should think in a more holistic way. This project explored possible implications of the above trend, based on a case of designing a mobile application (an app) for the Mauritshuis, a museum for classical art in the Hague, the Netherlands. The design of the app aimed at providing its visitors with a more engaging way of appreciating the classical Dutch paintings, at the same time, raising interest for and connecting visitors to modern Dutch culture.  The app contains the function of giving travel tips to the young adult travelers for exploring the Hague by means of a game ‘treasure hunting’. The treasures to be found are elements in famous as well as less famous paintings that connect to stories that are interesting for the young adult travelers.

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Redesign of bright stamps for Chinese market 

Researcher: Lin Fu
Involvement: Research advisor (chair: Prof. Dr. Jan Schoormans)
Research conducted in collaboration with IceMobile (Amsterdam, the Netherlands)
Publication:

  • Fu. L. (2015). Redesign of Bright Stamps for Chinese Market. Delft: Delft University of Technology.

The project was conducted in collaboration with IceMobile to investigate opportunities of using a digital stamp-based loyalty program in China. The stamp-based loyalty program is one of the basic and mostly used loyalty program types in Europe. With the popularity of smartphones, digital stamp program has become a new trend in loyalty marketing industry. The research focuses on the characteristics of Chinese consumers’ shopping behavior and shopping experience in supermarkets, and the determinants of a loyalty relationship between customers and retailers. A model of building loyalty relationship between a Chinese consumer and a retailer was proposed, based on which an app “easy sharing and early bird discount” was developed. The app intends to stimulate a sense of belongingness and engagement by making the experience social and vibrant. The app enables customers to share digital stamps through QR code scanning and offers a dynamic discount for customers by which they can redeem earlier with fewer stamps in limited time periods.