On January 4, 2013, Cornell Chronicle published an article introducing the MDTL’s research on the relationship between product attachment and sustainable behavior, recently published in the International Journal of Design. The research looks into the factors influencing the increase of product attachment and how they differently affect how people retain, use, and discard their cherished products in the long run, discussing the implications for sustainability. The research is part of Micheal Kowalski’s work on designing for psychological well-being and environmental sustainability.